Yesterday, I wrote a blog post on “Why Email Marketing?” wherein, for the first time, I mentioned “The rule of seven.”
Since that blog post got public, I have realized that most of you aren’t aware of the rule of seven in marketing. Therefore, here I am to discuss the “Why?” and “What?” of this so-called “Rule of Seven.”
What is “The Rule of Seven”? And Why?
The Rule of 7 is an almost century-old marketing principle developed in the 1930s by the film industry.
It simply means that any product/service needs to come across the Prospect’s eye for at least seven times before (s)he really notices the offering and/or take action.
Marketers like Billy Gene or Tail Lopez practice this rule extensively. You might have come across the “MentorBox” or the “Jordan Belfort’s course” ad several times. If you have, you surely remember the product/service only because it was presented numerous times with proper, persuasive, attention-grabbing copies. That’s the power of “The rule of 7”.
All in all, if I were Dr. Strange, I would have described the principle as, “It is a simple principle but quite unbreakable.”
If you aren’t already practicing this rule, you should, and I am going to make a separate blog post for that. Stay connected and subscribe to the newsletter to get some practical tips on how to apply the rule of seven in the digital age.
Until then, Goodbye.