Social Media Dominates

I’ve been a freelance content writer for about two years now, and one thing I’ve realized recently is retaining clients has been a relatively easy task for me than finding the new ones.

For some, it can be exact opposite– they can find clients but can’t stick with them. And this blog post is for those.

In this article, I will share some not-so-secret yet super-effective tips to retain clients every single time. So, if you are finding it hard to retain a client or are new to the client business, or even customer business, you might want to read this particular piece.

Here’s how you retain your client:

Retaining client fundamentally is about putting your client first. Follow the below steps to create and maintain an excellent client retention rate.

1. Hone your craft!

This is where most lose. Most relatively new people/businesses overpromise without a reality check on their craft & expertise. They pitch their idea like they are going to deliver a diamond, and the results are mostly coal.

Overpromising & not having the expertise to deliver on that is why most client relationships fail. Honing the craft is essential; only then will you be able to promise the big game and deliver on it.

In short, if you hit the client’s expectation mark, the chances of them texting back are high. And to make that happen, hone your craft!

2. Have your USP.

One of the things that help in both landing a new client and retaining them is your USP.

Having a USP, or Unique Selling Point, is why someone will hire you and call you back when your services are needed.

E.g., Storytelling, Writing SEO-optimized content, Value for money, Digital Marketing, etc. are some positives of hiring me. These are my USPs, and as a freelance writer, I sell myself based on all of them.

Similarly, you have your USPs as well. Find them, and market yourself based on that. This way, you will find work you are interested in and will also have the expertise and the craft to make sure the client returns.

3. Keep your client’s objective in mind.

Just today, I wrote an article for a client. The client wanted me to write a Digital marketing niche article(see, an advantage of USP) for his Digital Agency’s blog. As I do always, I started with the why– Why does the client want to publish this particular article on his blog?

This way, I ended up understanding the client’s objective and delivered for the same. And obviously, the client appreciated.

Similarly, you should do the same. In whichever business you are, understand the client’s requirements and clients’ “Why” to deliver as the client wants.

4. Overdeliver.

If it’s a new client, always overdeliver. This new client of mine asked me to write a 600-700 word blog post, but as all the elements didn’t correctly fit in that boundary, I sent him 750+ words of the same with top-notch quality.

This is how you build a strong client relation base. It won’t take more than 10 minutes of your time, but for the client, it’s 10% extra. And, that’s something all humans like- The EXTRA!

Overdeliver; not overpromise, is the quickest tactic to build a long-term relationship.

5. Follow up.

Following up to ask for new projects, how your previous work performed, or just asking “how everything’s been?” keeps the bond tight.

Follow up is one of the crucial tactics used in sales and customer service.

It is a good value-adding/asking gesture that helps in retaining clients. Personally, I’ve got a couple of projects just because I texted a “Hi” to some old-time clients and told about my full-time freelance writing career.

You can read more about “Follow up” here.

6. Keep in touch.

“Follow up” is a professional tactic; Keeping in touch works on a personal level.

Congratulating the client for their success, texting “😂😂” on their WhatsApp status, commenting on their facebook posts, solving their queries in social media communities, etc. like things that friends do with/for each other is what “Keep in touch” is for me.

Always keep in touch, and you will be the first to come to their mind when they need services similar to the ones you provide. A kind-of rule of seven for client retention.

Final Words:

Client retention is the most crucial element to win in the client business. When you think about client retention, rather than the first payment, you’re in a spot of providing value. Client retention mindset leads to positive testimonials, brand value, and obviously a good client relationship.

Practice the above-mentioned tips truly, and you’ll succeed– Not always, but most of the time.

If you have any additional thoughts that you think belong in this mini-guide to client retention, please let me know in the comments below. Until then, Goodbye!

Quotes are dear to my heart. My first blog– a Blogspot free one, which I created around five years ago, was all about it. To brush up that memory, here I am combining that niche with this blog to create a list of my favorite Digital Marketing Quotes.

Here are 23 of my favorite Digital Marketing Quotes:

1. “The Best Marketing Strategy Ever? Care!” — Gary Vaynerchuk

2. “Give Value, Give Value, Give Value, and then ask for business.” — Gary Vaynerchuk.

3. “Marketing is no longer about the stuff that you make, but the stories you tell” — Seth Godin.

4. “The best Marketing doesn’t feel like Marketing” — Tom Fishburne.

5. “Content is the reason search began in the first place.” — Lee Odden.

6. “Make the customer the hero of your story.” — Ann Handley.

7. “Don’t optimize for conversions, optimize for revenue” — Neil Patel.

8. “Good marketing makes the company look smart. Great Marketing makes the customer feel smart.” — Joel Chernov.

9. “Google Only Loves you when everyone else loves you first.” — Wendy Piersall.

10. “Sell the problem you solve, not the product.” — Anonymous.

11. “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” — Brian Clark.

12. “Make your Marketers so useful people would pay for it.” — Jay Baer.

13. “Smart Marketing is about help not hype.” — Jay Baer.

14. “Content is fire, social media is gasoline.” — Jay Baer.

15. “Best Way to sell something: Don’t sell anything. Earn the awareness, respect, and trust of who might buy.” — Rand Fishkin.

16. “Content Marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” — David BeeBe.

17. ““People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” — Mark Zuckerberg.

18. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” — Jeff Bezos.

19. “Stopping advertising to save time is like stopping your watch to save time.” — Henry Ford.

20. “The aim of marketing is to reduce the need for selling.” – Philip Kotler.

21. “Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.” — Lori Ruff.

22. “In my honest opinion, brands with responsive, helpful, and savvy social customer service on social media are those that will end up winning the social media marketing game in the future.” — Neal Schaffer.

23. “The brands that connect with clients in a real way, will win.” — Gary Vaynerchuk.

Final Words:

These were some of my favorite digital marketing quotes. Started with Gary Vaynerchuk, ended with Gary Vaynerchuk.

I believe you might have your favorites too. Let me know your favorite digital marketing quote(whether on this list or not) in the comments below. I might add them to this list if I like them. until then, I bid you adieu. Goodbye and Thanks for visiting Social Media Dominates.

The one thing that undoubtedly works in increasing brand awareness, despite the marketing channel– LinkedIn, Twitter, or others, is The Rule Of Seven.

Yesterday, I wrote a blog post on “Why Email Marketing?” wherein, for the first time, I mentioned “The rule of seven.”

Since that blog post got public, I have realized that most of you aren’t aware of the rule of seven in marketing. Therefore, here I am to discuss the “Why?” and “What?” of this so-called “Rule of Seven.”

What is “The Rule of Seven”? And Why?

The Rule of 7 is an almost century-old marketing principle developed in the 1930s by the film industry.

It simply means that any product/service needs to come across the Prospect’s eye for at least seven times before (s)he really notices the offering and/or take action.

Marketers like Billy Gene or Tail Lopez practice this rule extensively. You might have come across the “MentorBox” or the “Jordan Belfort’s course” ad several times. If you have, you surely remember the product/service only because it was presented numerous times with proper, persuasive, attention-grabbing copies. That’s the power of “The rule of 7”.

All in all, if I were Dr. Strange, I would have described the principle as, “It is a simple principle but quite unbreakable.”

If you aren’t already practicing this rule, you should, and I am going to make a separate blog post for that. Stay connected and subscribe to the newsletter to get some practical tips on how to apply the rule of seven in the digital age.

Until then, Goodbye.