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LinkedIn Marketing Strategies: The Hows of leveraging organic reach.

May 6, 2019 by Juhil Mendpara 2 Comments

LinkedIn Marketing Strategy - Home Image

There’s no better social media platform than LinkedIn, particularly for B2B opportunities. The sole reason being its Algorithm. Linkedin marketing strategies, if applied well, can give you a better organic ROI than other platforms.

Obviously, ‘Quora is one of the better platforms for branding.‘, as stated in my previous article. But…But…It’s more indirect. Quora highly depends on the engagement of the audience, quality of content, and many other minor algorithms in itself.

On the other hand, LinkedIn is more direct.

No question that LinkedIn has its private algorithm for better overall user experience, but it’s more predictable and leveragable than any of the social media out there.

First and foremost, an acknowledgment is due. I might not be knowing this(Linkedin marketing strategies) or using LinkedIn extensively if it wasn’t for Gary Vaynerchuck. I watched the following video and listened to an episode from his podcast around a month or two back and decided to understand and execute on LinkedIn.

Here’s my take on how to use LinkedIn to build a business (relationship):

LinkedIn Marketing Strategies

LinkedIn is gold today solely due to its organic reach. And, there’s no better time than now to leverage this opportunity.

1. Build your Network:

LinkedIn is for professionals. On this platform, you build network/connections – not friends. Of course some connections turn into friends but not the most.

One of the first things to do on LinkedIn is to develop a connection base.

There are three types of people you would want to have connections with:

  • People in the same Jobs/work as you are.
  • People who might be a prospective client.
  • Individuals who have influence.

People in the same field:

These are the people who make LinkedIn a better place for you. You can learn from them. You can comment on their posts with what you know. You can get content ideas from their posts.

The best part? When they like or comment on your post, most of their active connections will get to see what you posted. The power of LinkedIn reach indeed! The same goes the other way ’round, of course.

People who are your prospects:

I believe this doesn’t need an explanation.

People who might be needing your services in the future are the must-have connections, because that’s what you are eventually there for.

These people can/will look at your posts and get to know about your expertise in the subject matter, your attitude, and many other tangible & intangible aspects of you, which might lead to a future job/business opportunity.

Individuals with influence:

These are the people who might not have anything to do with your subject expertise or possibly never going to be your client or employer.

These are people with huge networks. People with connections in thousands and tens of thousands.

Having such a connection is a game of possibility and luck. Maybe, someday, on a summer afternoon, you post a video. They like it so much so that they comment on it or share it. Here’s where LinkedIn’s algorithm enters. LinkedIn reach will go insane. You will get thousands and thousands of views on that one video just because you had the person as a connection.

Therefore, having such connections is also crucial and the final sub-category of one of the strategies of LinkedIn Marketing.

2. Take care of your profile:

LinkedIn Profile
My LinkedIn Profile

Not that I am the perfect person to display this, but here’s a few basics of linkedIn profile building.

  • Fill out all the basics(Name, studies, experience, etc.)
  • Add a cover photo based on the work you do.
  • Make the profile SEO friendly:

How to make the profile SEO friendly?

Making your profile SEO friendly is crucial. Not everyone knows your name. In fact, most doesn’t.

LinkedIn is a Professionals’ platform. People know you by ‘what you do’ or ‘what skills you have’. Therefore, when they search, they search for the “Job Title”, and you need to be ready to have your profile shown to them. That’s what SEO is about.

To make your profile SEO friendly, you need to follow these steps:

1. You can write your area of expertise with your name:

I personally don’t use it or recommend to do so, but if we are discussing about Search Friendly profile, this definitely comes into the picture.

Here, as you can see in the above screenshot, I searched for the term “Digital Marketer”. The auto-suggestions by LinkedIn showed me those profiles which had “Digital Marketer” in their name.

From my point of view: Definitely worth a try, but looks cheap nonetheless.

2. Never forget to add your location:

“Location” is crucial, especially if you are looking for local opportunities like Jobs.

One can search for a particular term in a particular location, as you can see in the above screenshot.

Most HRs and Recruiters use this function to find candidates.

Also, if you do freelancing like me, local companies might want to hire you as a freelance but just want to meet once a week or something like that.

Therefore, Location is crucial and an important part of “LinkedIn marketing strategy”.

3. Use people-search-for Heading:

LinkedIn heading Optimization

This part – the one right below you name – is what LinkedIn likes to call “Heading”.

“Heading” is another crucial part of LinkedIn algorithm. Use it to your advantage. Write the skills you have in a form which is used by the “Searchers”.

For e.g., I am a freelance content writer, and hence my profile’s heading must have the titles for which the “searchers” search.

Sidenote: That Heading isn’t perfect either. Just realized. Will edit it as soon as this article goes live, connect to see the updated heading.

4. Use summary as well:

Summaries doesn’t effect SEO on LinkedIn as much as the abovementioned. However, what summary does the best apart from being a minor SEO factor is- It sells!

LinkedIn summary - Neil Patel
Neil Patel’s LinkedIn Summary

The above screenshot is the summary from Neil Patel’s LinkedIn.

Here, he is showing his expertise and selling himself, and that’s what you need to do.

  • Show your expertise.
  • Share your experience.
  • Tell your story. Sell your story.

Also, try to insert the “searchers” keywords as well.

3. Push Content that pulls:

Once your profile is set, push content that pulls.

It’s all an interaction game. Either put out content that pulls interaction, or interact with the valuable content. Because, if there’s no content, there’s no LinkedIn success.

Push content:

Content is your gateway to the connections. Push quality content — Content that educates or entertains. Doesn’t need to be perfect all the time.

Content builds relationships. Relationships are built on trust. Trust drives revenue.

– Andrew Davis

Content can be something as small as a question:

I am a content writer, as you might have noticed by now, so I asked the people of the community about how many words of content they write on a daily basis, and despite having around 800 connections only, the post got around 4400+ views.

Again, the power of content and LinkedIn reach. Many other posts of mine have 1000+ views.

Therefore, it is high time to push out content on LinkedIn. Maybe the reach will die in upcoming months or years. Same happened to Facebook a while back and many regretted not building communities at its prime.

Interact:

Interact with others content as well. That’s the least you can do if you don’t have any good content idea.

Interactions matter. When you interact with something like a comment, not only your connections see that comment, the other person’s community sees as well.

The content is the investment; Interaction is the ROI.

4. DO NOT Spam!

Like in Quora, as in any other platform, spamming is the devil.

I recieve several spam messages day in and day out, and what do I do? Ignore or Block the other person.

Be empathatic. Put yourself in the other person’s shoe, and ask yourself “Will I entertain such message?” If the answer is NO, skip it and start providing value.

Do not rush into sales. Make a connection first; Build a relationship second; Provide value third; Go for the ask last.

Final Words:

LinkedIn reach is at its prime now, and has been for several months. The chances of the reach being this green in the future are very thin.

Jump on the train now if you haven’t, and leverage the Golden reach right now!

Thank you for reading this article. Hope you liked these “LinkedIn Marketing Strategies”. Comment below your views on LinkedIn or social media in general. We will have a discussion over in chat, until then, Goodbye!

If you are looking for a content writer, contact me.

Filed Under: LinkedIn Marketing, Uncategorized

Quora Marketing Strategy: The Ultimate guide to increase brand value.

May 4, 2019 by Juhil Mendpara 2 Comments

Quora Marketing is essential because brand-value is.

As a matter of fact, brand value is more important than anything in running any business, especially when starting out. Because if there’s no brand value, there is no business.

Ann Handley, famously known for her works at MarketingProfs and her book, Everybody Writes, puts it the best.

Brand is the image people have of your company or product. It’s who people think you are. Or quoting Ze Frank, it’s the ’emotional aftertaste’ that comes after an experience (even a second-hand one) with a product, service or company.

–Ann Handley

And to have a brand value of any sort, one needs to present his, her, or company’s experience, expertise, or knowledge in the field. Trust is built on these three factors, directly or indirectly.

To build that trust/brand value, Quora is one of the best platforms out there.

I believe most of you know what Quora is and how it operates, but for the remaining some, here’s a brief introduction.

What is Quora?

Quora is a Q&A platform founded by the then-CTO of Facebook, Adam D’Angelo. With over 300 million users, Quora is a free website where questions are asked, answered, edited, and organized by its community of users in the form of opinions.

So, Who uses Quora?

Well, anyone seeking knowledge, or looking to help others and show their skills use Quora. And, the latter part is where all the brand value is — the helping others one, the knowledge distributing one.

The Person who gives value first has the leverage.

– Gary Vaynerchuk

Now that you know whys, whats, and whos of Quora, let’s start the part you are here for. The “Quora Marketing Strategy” part.

How to use Quora for Marketing?

Now, before I tell you here’s what you should do, let me tell you why I am the person you should be listening from.

I started using Quora back in 2017, a month after I published my first article on this blog. Sadly, the article is no more, but my Quora profile is.

Since then, I have written 150+ answers on Quora and garnered over 180k+ views. Now, those aren’t some staggering figures, especially for Quora, but just so you knew- my writing-frequency in 2018 was less than one-tenth of what I had in 2017.

So, that’s about it. Let’s get back to the Quora Marketing Strategies you’ve been waiting for.

1. Find your community.

Following the niche you and your readers/customers are interested in is the first step you should take. When you signup on Quora, it will ask you to select some topics. Select the ones in which you can provide value & be a part of the community.

Quora communioty -Knows About

E.g., When I first Signed up on Quora, the primary reason was to promote this blog. Therefore, my topics of interest were like “social media marketing”, “Facebook Marketing”, “Advertising”, etc.

Moreover, as you begin writing in those “Topics of interest”, Quora will start to show a section on your Quora profile which indicates your expertise on those particular topics. Look at the above screenshot for example.

Go in with a clear goal: Providing value by writing for the community. Or else, you will be reading stories of Himalayan mountain ranges instead of promoting your Web Development expertise.

2. Create a 24-carat profile.

Your profile is going to tell your readers about you. Here’s an example:

Neil Patel - Quora Profile

Neil Patel, one of my favorite Digital Marketers, certainly knows what will make his answers look more credible. Because when someone reads your answer, there’s a high chance of them opening your profile if they don’t know you.

Neil’s profile shows his expertise and accomplishments and also has a link for those who want to know more about him. That’s a brand-hook right there!

Additionally, his headline is going to give him an upper hand in convincing the reader that he’s the person they want to read from. And, that’s our next startegy for using Quora as a marketing tool.

3. Leverage “Edit Credentials”.

Quora credentials change: Quora Marketing

This is something most of us, including me, forget. Editing Credentials according to Question shows your authority in that subject.

As you can see in above screenshot: The words written after my name are my credentials, and those can be different for every question. All you have to do is click the “three dots” and “Edit Credentials”.

Here, the question is about a blog which needs to be answered by someone who understands the ROI of bots. Who better than a marketer to answer that?! Therefore, my credentials include both “Blogger” and “Digital Marketer”. This creates an image in the reader’s subconscious that the one writing the answer knows things about the answer he’s giving.

You can check the answer to the question here.

Talking about answering the question, here’s the next & the most important Quora Marketing tip.

4. Answer ’em all.

Answering is the only thing that can bring any value i.e. increase brand awareness. Because if you won’t write any answers, who’s gonna read and what?!

Therefore, start answering as frequently as you can. Answer in a way that the readers would want to know who you are & what you do.

There are two ways to do so:

a. Create Context:

Deeper context means deeper meaning. And, if you are some how able to link that to your site/business, chances are readers will come looking for you.

For e.g., If, for the question “Is bot traffic good for my blog?”, I am able to create a deep context like, in the answer, I start with: “Bot traffic is what I was fascinated by during my early days of blogging because who doesn’t want more traffic, right?! So, I tried it, not once, but twice. The best thing that came out of it was this CASE STUDY”.

Now, link your “case study” there which will have more internal links leading to what you are trying to achieve.

That’s how they start recognizing your brand. Just on the base of context.

b. Create content:

Content is still the king. In fact, more so than ever.

There’s a few things you need to remember while answering on quora.

  • Storytell, if your audience is more likely to interact through stories.
  • Add appropriate images. Quora pushes answers with pictures over the opposite. It also works as clickbait.
  • Answer first to get more upvotes. *Comment below if you would like to read a separate article on gaining more upvotes.*
  • Quality > Quantity
    • Don’t write for the sake of writing it. If the answer is of top-notch quality, chances are it might end up on the Quora digest, or top of SERPS, or even on big sites like Forbes.
Answers from Quora appearing on Forbes

In a nutshell, answer all the questions you can with the utmost quality. Hire a quora writer if you don’t have the time to write.

5. Ask Questions.

This might not look like an effective strategy, but it is. You might be thinking that prospective readers will think you are incapable and hence asking questions in the same niche (wherein you put yourself as an “expert”). Right? Wrong.

It might be true in a case where you ask something like “What is SEO?” and have credentials of an SEO expert. However, people will respect some genuine questions in the niche coming from an expert.

For e.g., If you are an SEO expert and ask something like “Now that I have mastered the SEO side of marketing, what according to you will be a good course to learn social media marketing?”

This question shows your expertise in the subject as well as your willingness to learn more.

I once got a guest post offer because I asked the question in similar niche.

All in all: ask questions. Cleverly!

Successful People ask questions. They seek new teachers. They are always learning.

– Robert Kiyosaki, author of Rich dad Poor dad

6. Care. Don’t push.

The greatest marketing strategy ever: Care.

– Gary Vaynerchuk

This has to be my favorite marketing advice of all time.

Pushing & Spamming is the devil. Nobody, and I mean literally nobody, even if the person is the spammer of all time, likes to be spammed.

If you answer genuinely, bring the reader value, and then proceed on creating a hook, you will succeed with quora as a marketing tool.

However, if all you do is spam links about your shoe business on an SEO question and push a sale, the reader with even a 70 IQ will know you don’t care about helping. This might lead to an account ban as well.

Therefore, keep the reader first, Quora policy second, and the hook last.

7. Interact.

Like every social media, Quora also has the comment section, the messages section, and the share button.

Use them.

  • Upvote others’ answer, if valuable.
  • Comment on answers. Share your opinions. Show gratitude.
  • Share the answers if you believe your followers will like to read them.
  • Chat with other users if you feel like there’s any chance of collaboration, deal, or something beneficial.

8. Quora Ads.

If you don’t care about increasing brand value and are an already established entity in the market, Quora ads can be a good time-saving but money-investing thing to do.

Though I haven’t tried Quora ads myself, or even been pulled by any of the quora ads, I will try to run one and share the experience and procedure on this blog. Make sure to subscribe.

Final Words:

I genuinely believe, as does the marketing leaders of the world, in the power of Quora.

Quora has got so much to offer for brand-building, collaborating, and selling. One of the platforms to make fans by writing valuable answers.

Many have done it, so can you.

Thank you for reading. Comment below with your experience with Quora. Until then, Goodbye. Stay subscribed for more such articles.

Filed Under: Uncategorized

Welcome back, readers.

May 2, 2019 by Juhil Mendpara Leave a Comment

Welcome to social media dominates.: Image

It’s been long, very long, since you might have seen any content, let alone a new one, on this blog. And, I am here to break that streak. Again!

A few things have changed ever since the last time you read this blog:

  1. I have become a better writer. In fact, a full-time professional one. (Hit me up at juhil@socialmediadominates.com or LinkedIn, if you need one😉)
  2. I have got quite some experience in the Digital Marketing, Social media, and SEO landscape.
  3. I have got time, passion, and purpose to update this blog regularly.

Now, coming to the future. Here’s what you will get to see in the future:

  1. In the future, you will be seeing used-to-write-previously information & tips about digital marketing.
  2. Additionally, will be sharing a few of my personal stories of how I landed a client & you can too. (If you are a client or are going to be one, don’t worry, it’s going to be the “anonymous client”, and I am not Facebook to give away your information.).
  3. Might be starting an affiliate site as well, so probably you will be seeing about that. Not sure, though.

I think that’s about it. Welcome to socialmediadominates. Subscribe to the newsletter, if you wish to.

Goodbye! See you guys with the next one. Until then, you can connect with me on my LinkedIn.

Filed Under: Uncategorized

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