Snapchat marketing? What do I mean when I say snapchat marketing? because I have not seen a link from which one can convert, unlike facebook marketing. And what does Gary Vaynerchuk mean when he says…
“If you are running business in 2016, you need to be thinking about Snapchat as a channel to grow your customer base, Period!”- Gary Vaynerchuk.
Edited to add:
Buy Gary’s latest Book from here:
Above is the screenshot showing ads in Snapchat discover by some big brands. They use it, so why don’t we.
Following are the reasons to use Snapchat Marketing / Branding:
1. Number of daily users:
With more than 500 million downloads for Android version and millions of others from ios version, Snapchat has a total of more than 150 million daily users. If your target is to advert to youths/youngsters Snapchat Marketing / Branding is the best to do so. An average Youngster(user/target) uses Snapchat for at least an hour daily according to my observation. Therefore, to create awareness among youngsters snapchat marketing is the best.
2. Attention on snapchat:
Maybe the Facebook is the place where there are maximum users and a company/individual can convert through Facebook directly. As compared to Facebook and Instagram attention on Snapchat is enormously high. Once a person opens the Snapchat they will watch entire post or video. Therefore, attention on Snapchat is high and as a result, Snapchat marketing should be one of the priorities in marketing.
3. bringing value by Behind the door/ Private content sharing:
One can create content on snapchat and do pre-snapchat marketing before the product is in the market. The images above are just screenshotted from my Snapchat(id: juhil4507). The first image is of Tanmay Bhat, Youtuber(AIB)/ Hotstar show host creating awareness of new episode. Similarly, the second image is of a YouTuber carryminati(P.s. while I was writing this sentence at 6:02 PM his video was just uploaded).
Hence, sharing behind the door content and private info may bring value to your customer. In conclusion, one should use snapchat marketing.
4. Providing value:
“Influence is providing value and attention to others” – Laura Fitton.
As I said in my first post (why social media marketing?) marketing is about bringing value, snapchat can be heavily used to create value to your customer. To create value to customers one can share Small videos, Quotes, images, personal life, etc.
5. Increase user engagement:
People with heavy audience/fans provide value to their customers via snapchat. Anyone can interact with their user directly via text/snaps which eventually takes your personal brand to heights. A reply will easily be converted to “Word of mouth” and…
“Word of mouth is very poweful”- Jeff Bezos.
One can create their own personal brand, increase business value and brand value using snapchat as part of their marketing.
Read my previous posts to know why “Social media dominates” and Stay connected. Thankyou!