Months ago, during the initial days of this blog, I have written on the topic titled “5 reasons to use Facebook marketing“. And just recently, I was suggested to write on the topic we are going to discuss today.
Facebook, the largest social network, with more than 2 billion users is one of the most reliable and kinda mandatory platforms to promote businesses. Almost everyone you know is on Facebook. That means, your customer is also there. So, in today’s article, we are going to talk about How to reach that customer using Facebook.
How to promote on Facebook to reach the target audience:
I understand the value of your time. So, I am going to break this down into two parts:
- Facebook Targeted Ads.
- Facebook Influencers.
1. Facebook Targeted Ads:
If you have ever done facebook marketing before you probably know what it is. If you haven’t and want to get started with Facebook advertising, Here’s a guide which can help you get started.
Facebook targeted ads is the ultimate service to reach out, convert, and drive traffic to your business.
What does Facebook Targeted Ads mean, Basically?
You think Facebook is free?…Absolutely Not!
Facebook has each and every data of you and me, email id, Phone Number, Age, Interests, the movies you watch, the books you read, the things you purchase, the places you know, etc. And that’s where it earns.
So Basically, Facebook Targeted Ads allows marketers to use all these information(indirectly) and get to the customers.
Hence, if you want to promote on Facebook to reach the target audience, you can use Facebook Targeted Ads.
Here’s How you do it:
You can optimize your Facebook ads according to the objective of marketing and then Target your dream audience.
Facebook basically divides objective into three parts:
- Brand Awareness
- App Installs
- Video views
- Lead Generation
- Product Catalogue Sales
- Store Visits
Hence, based on your objective you are good to go. To know more on this visit here.
Target your dream audience:
Once the objective of promoting your video, or product, or a post is set, the time has finally arrived to reach the perfect audience.
Generally, Facebook lets you target your customer based on:
- Based on profile information
- Type of content they engage with
- Specific pages they follow
- Niches they have particular interest in
- Based on devices they use
- Based on there planning(like buying a new car or house, etc.)
Hence, based on your budget and the niche of your business you can target and reach your end consumer with high ROI.
Let’s take an example of “How to reach the target audience?”
Nobody reads ads. People reads what interests them. Sometimes it’s an ad – Howard Gossage.
As many of you know Dan Brown, the writer of books (turned into movies) like Inferno, Angels & Demons, The Da Vinci Code is releasing his new book Origin, the fifth installment of Robert Langdon series next month (3rd October), Let’s take an example on How a seller can sell the book online using Facebook Targeted Ads.
As you can see in the above picture, I have narrowed down a sum of 2 billion people to a few thousand. Of which some might be interested in buying the book.
So, How Have I targeted?
I have targeted the audience as:
- Age: 16 – 50
- Languages: English(All)
- Dan Brown, and Books, and Angels & Demons, and Robert Langdon, etc.
Notice that, In interest section, I have used “and” which means the person must have interest in all the topics. You can also use the “Or” or “And & Or” combination for results. But better use “And” to be more precise.
Hence, This is how Facebook Targeted Ads can be used to reach the target audience with high ROI.
2. Facebook Influencers:
A study from adweek suggests:
Influencer Marketing Pays $6.50 for Every Dollar Spent
Paid endorsements are now a ‘thing’ in the market. And you can benefit from this arbitrage too.
So, How can Influencer make your target audience reach you?
It all comes down to niches. One of the videos from Gary Vaynerchuck’s YouTube channel is “How to network on Instagram”. You can watch it here:
In this video, you will see how to reach the influencers in your niche. And then leverage them to reach a bigger audience in the common field.
Similar to the networking in Instagram, you can also find Facebook influencers. Influencer marketing is the best! Because:
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message.”– Mark Zuckerberg
Let’s take the same example again. As we know Dan Brown’s new book is coming next month. So, if we want to sell more copies, we need a larger and interested audience. Hence, Find the people with medium or good size audience on Facebook in the book based (niche) business and message them a deal they can’t refuse.
Hence, Find the people with medium or good size audience on Facebook in the book based (niche) business and message them a deal they can’t refuse. By the end of the month, we will get more audience and at last, probably more sales!
Reaching the audience for your product or service is good. But, Reaching Targeted and interested audience for your product or service is way better.
And, Facebook facilitates you the chance to reach your target audience, Immediately and effectively.
Just remember 2 things,
- Facebook Targeted Ads
- Niche based influencers
Thank you for reading throughout.