You aren’t getting more sales. Your bounce rate is high compared to your competitor? And you are thinking that “Is this because my site’s not a mobile-friendly website?.” Then, you are damn right!
Recently, I replied on twitter to someone(who shared a link to their site) as “No mean to offend, but your site looks shit on my mobile. Get it fixed.” Am I mad to tweet that? Absolutely not!
Hence, In this article, I am going to write why having a mobile-friendly website is for your good. So, Let’s get started!
Why Mobile-Friendly Website?
1) According to stats:
You might not believe me, but stats don’t lie.
According to nuinternetmarketing,
- 57% of mobile consumers wouldn’t consider business with poor mobile site.
- 48% of mobile visitors who visited non-mobile friendly website felt that the company didn’t care about their business.
- 40% of mobile consumers went to competitor’s site because of poor mobile experience.
Other stats shows,
- 65% of mobile users leave a website without taking any actions.
- Nearly three-fourths of mobile users say that they are more likely to re-visit a mobile-friendly website.
- 67% users say “A mobile-friendly site makes me more likely to buy a product or service.”
- 61% users say “If I don’t see what I am looking for right away on a mobile site, I will move to other sites.”
Hence, According to stats, Having a mobile-friendly website is must needed thing if you are looking to hope in online business.
Seeing the stats, you might have noticed the benefits of having a responsive site. But there’s more to it!
- Last year, in may 2016, Google announced that they are going to rank websites based on their mobile friendliness.
- Thinking from my perspective(user perspective) a site must be easy to use.
- Mobile friendly websites load faster.
- From an end-user perspective, the number of popups is less on mobile sites.
- Action button seems more significant and increases conversions.
- Having a mobile site increases social media shares.
While I was searching for ‘Disadvantages of having a mobile-friendly website,’ I found articles like ‘Why you shouldn’t build a mobile-friendly website.’
These articles were 4-5 years older, But everything has changed today. Today, mobile is the pre-requisite for successful online business.
The only disadvantage I see from a pessimistic perspective is that: The cost of building and maintenance.
But, if we calculate according to ROI, the cost doesn’t effect. For one con there are thousands of pros.
Wrapping up, in short, If you don’t have a mobile-friendly, responsive website, make sure to convert it to responsive. And, If you still don’t have a site and are thinking of having an online business make sure to have a mobile-friendly website.
Thousands of free templates are available to make a responsive website. Use those.
Thank you for reading. If you want more articles contact for recommendations. Comment below for interaction with your perspectives too. And, do share.