One of the most drastic shifts the digital world witnessed a few weeks back was the launch of an app as an integration into the widely used app (Instagram). Profusely named as IG TV, this app strikes the chord with the existing video-driven app king, YouTube.
Rolling back into time, Instagram was merely an app that allowed people to share their images across the social domain. But with the advent of technology, the need to provide services to influencers have resulted in a steep rise in competition amidst the developers.
Today, they are in a continuous battle to overtake their competitors along with offering an array of services for the marketers, influencers, and audience. And IGTV is one of its results,
A quick tour of what IGTV is all about!
A much-anticipated app that captivated the minds of people all around the world was the induction of a channeled network similar to traditional television. IG TV much like the YouTube would provide a platform to the influencers to promote their brand through media uploads in the form of videos on social media.
Available both as a part of the Instagram app or also in a standalone environment, the IG TV allows marketers to post videos up to one hour long in vertical format. Occupying its place in the top right corner of the Instagram app, the IG TV would account for separate channels for each marketer. Adding a plethora of services to the app have increased its popularity to tenfold.
Impacts on the Influencers
This app might be the game changer in the industry of social media. Not just would it tremendously affect the way people view social media but also have a remarkable impact on the marketing companies. Currently, the app does not have the indulgence of ad makers, but soon it would fortify the same.
The launch of the app paved the way for some questions- with the prime being the effect this app would lay upon the marketers and how can they leverage it. The brands that have been found to work with different platforms to have their content promoted would have another media for the same. In short, soon, IG TV will most probably allow the marketers to grow their viewership and engagements.
Introduction of Organic Strategies
The recent advancement in technology has caused a paradigm shift from horizontal videos to the newly introduced vertical videos. It might not have been a vividly accepted form, but with the advent of IG TV, marketers can lay an obligation for people to mitigate from horizontal to vertical view.
A significant medium for all influencers to have their content posted on social media either through still images or short stories have been in trend from past few years, but adoption of such a technology where uploading videos of significant size will be the stepping stone towards what benefits a customer as well as a marketer or an influencer.
What does IGTV have in store for influencers
- IGTV allows the marketers to have a pool of content formulated in the audiovisual format to upload on their respective channels.
- They can opt for collaboration with the soon-to-go-IGTV-viral-influencers and indulge in brand promotion.
- The digital media advertisers could aim at targeting the potential customers by providing them plenty of content and information in the form of crisp video.
- A platform to monetize their services in the best possible way.
All in all, IGTV will act as a viable tool that marketers can rely upon to have their revenue leverage within a course of time.
What should you expect?
As of now, it’s not a “thing” yet. Might be its just a fad. Might be not.
However, given the history of Instagram from a business/marketer perspective, it has a potential to be a game changer. What are your thoughts on it? Let me know in the comments below.